Unhappily, the self-serving digital evangelists are correct: The impact of social media on global culture is hard to overestimate.
Thanks to the development of new digital tools like blogs, Twitter, Facebook and YouTube, anyone with access to a computer or cell phone can instantly communicate whatever they want to selected, interlinking social groups with global reach. This singular fact will drive more disruptive social change than any development since Gutenberg first set ink to moveable type.
Like it or not, every individual and institution must figure out how to thrive in this new world.
Here’s a 10-slide deck that tries to explain, left over from the days when I was a self-serving social media evangelist in private practice. As a practitioner of Government 2.0, I believe it more than ever.
The link above takes you to Slideshare.
